AI search visibility
“What’s the best memory care near me?” A daughter asked ChatGPT that last night. Were you the answer?
45 percent of people now use AI tools to choose a local business, up from 6 percent a year ago. Census Mastery tracks what six AI engines say when a family asks about your care type in your city: who they name, in what order, with what sentiment, and which pages they trusted to decide.
See what AI says about me| Prompt | ChatGPT | Claude | Gemini | Perplexity | AI Mode | AI Overview |
|---|---|---|---|---|---|---|
| assisted living Palm Beach Gardens Florida | 3 | not named | 4 | 2 | not named | 5 |
| best memory care in Palm Beach Gardens | not named | not named | 5 | not named | 4 | not named |
| list of assisted living near Jupiter FL | 4 | 3 | not named | 3 | not named | not named |
| Your Senior Living Facility reviews | 1 | 1 | 1 | 1 | 1 | 1 |
Illustrative sample data in the Census Mastery interface.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Mode
- Google AI Overviews
Census Mastery tracks what these engines say about your community. It has no commercial relationship with any of them.
The questions families actually ask
Prompts are built from your care terms and your city: “assisted living Miami Florida,” “best memory care in Palm Beach Gardens,” “give me a list of nursing homes near Boca Raton,” “[your name] reviews.” Up to 20 prompts, editable, with new topics and variations on demand. Each check asks every prompt to all six engines, about 120 answers, and records every name, position, sentiment and citation.
What you see
- Brand visibility: how often you are named at all
- Share of voice against every competitor the engines name
- Average position per keyword and per engine, with the leader marked
- Sentiment: how the engines describe you
- Citations: which of your pages, your competitors’ pages, the directories and third-party pages the engines relied on
- Trend over time, an AI summary with recommendations, and an alert when your visibility drops
Why the citations matter most
When an AI engine names three communities and cites Caring.com and A Place for Mom for its reasoning, the community that is missing from those directories is missing from the answer. This is where AI search visibility and the directory audit meet: the same gaps that cost you a family on Google cost you the family who never opened Google at all.
Monthly on Monitor, weekly on Premium
Monitor runs one check a month per community. Premium runs four, one a week, or fortnightly or monthly if you prefer. Nothing to configure. The report arrives with the rest.
Why it matters
No general reputation platform on our comparison table offers AI search tracking below an enterprise contract. Most do not offer it at all. Census Mastery includes it at $147 a month.
Source: BrightLocal Local Consumer Review Survey 2026.
Eight jobs. One login.
“Absolutely reliable reporting and extremely detailed insights. Census Mastery has helped us maintain a census over 90 percent for five years.”
President, Sunny Hills Assisted Living, Florida.
Find out what the last family saw.
Enter your community and we will run your first Census Score. You will see your number, your five closest competitors, and the three plays that matter most, inside ten minutes of signing up. Senior living reputation management, done for you, from $79 a month.
30-day money-back guarantee. Cancel any time. Your data is read from public pages; we collect nothing about your residents.