Everything for $147 a month. Where the tools built for roofers start at $299 per location.
Three plans. Billed monthly. No contracts, no setup fees on Starter or Monitor, no per-location charge until you pass ten. Every plan carries the 30-day money-back guarantee.
One community. The anchor plan: monitoring and reports.
Coupon CENSUSMASTERY30: 30 percent off for as long as you stay, for founders and early adopters.
- Census Score and full reputation audit, monthly
- 150 plus directories monitored; missing, unclaimed and wrong-detail flags; other-businesses-at-your-address check
- Review monitoring on every platform and the "Deal with this" complaints panel
- Head-to-head with up to 5 competitors
- Map rank tracking: 3 keywords, 40 map scans a month, who-ranks-here and competitor snapshots
- Report Card page and report emails to unlimited named recipients
- Alerts and digests
- 1 login. Set-up guide, videos and email support.
Not included: AI search visibility, reviews inbox and AI replies, review requests, texting, surveys, lead pipeline, market scan, Google profile health, Battle Plan.
Sign up for StarterUp to three communities. Everything Census Mastery does.
Coupon CENSUSMASTERY30: 30 percent off for as long as you stay.
- Everything in Starter, for 3 communities, audited weekly, every two weeks or monthly
- Map rank tracking: 5 keywords per community, 100 map scans a month
- AI search visibility across six engines: 1 check a month per community, up to 20 prompts
- Reviews inbox with AI-written replies and post-to-Google
- Review requests by email (unlimited) and text (200 texts a month), QR code and printable card, automatic requests from the lead pipeline
- Two-way texting from your community’s own local number
- Family surveys with same-day low-score alerts
- Lead pipeline with public enquiry form
- Market scan and up-and-comer alerts, monthly per community
- Google Business Profile health check, every two weeks
- Battle Plan: strengths, weaknesses, opportunities, threats and three plays a month
- 3 logins. Live demo walkthrough after sign-up, plus videos and email support.
Ten communities included, then $37 a month each. Done-for-you setup.
Coupon CENSUSMASTERY30: 30 percent off for as long as you stay.
- Everything in Monitor, for 10 communities
- We set up every profile for you: locations, listings confirmed, competitors chosen, AI prompts, recipients, schedules and review request templates, then walk you through the full platform live
- Map rank tracking: 10 keywords per community, 200 map scans a month, plus 20 for every extra community
- AI search visibility every week: 4 checks a month per community
- 500 texts a month
- Portfolio dashboard: needs-attention list, portfolio trend, latest activity across every community
- Cross-community reviews and leads pages
- 10 logins. Done-for-you setup, full walkthrough, videos and email support.
How the map scan allowance works: one map scan is one keyword across one community’s 9 by 9 grid, once. One community with 5 keywords checked weekly uses about 22 scans a month. Three communities with 5 keywords weekly use about 65. When the month’s scans are used, scheduled scans pause until the first of the next month. Nothing is charged extra.
| What you get | Starter $79 | Monitor $147 | Premium $297 |
|---|---|---|---|
| Communities | 1 | up to 3 | 10 included, then $37 each |
| Logins | 1 | 3 | 10 |
| Reputation audits (score, listings, reviews, competitors) | monthly | weekly, fortnightly or monthly | weekly, fortnightly or monthly |
| Directories monitored | 150+ | 150+ | 150+ |
| Competitors tracked per community | 5 | 5 | 5 |
| Report Card page and report emails | unlimited recipients | unlimited recipients | unlimited recipients |
| "Deal with this" complaints and low reviews | |||
| Map rank tracking: keywords per community | 3 | 5 | 10 |
| Map scans a month | 40 | 100 | 200 (+20 per extra community) |
| Who-ranks-here and competitor profile snapshots | |||
| AI search visibility (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews) | 1 check a month per community, up to 20 prompts | 4 checks a month per community (weekly), up to 20 prompts | |
| Reviews inbox with AI-written replies | |||
| Review requests by email | unlimited | unlimited | |
| Review requests and two-way texting by SMS | 200 texts a month | 500 texts a month | |
| Family surveys | |||
| Lead pipeline with public enquiry form | |||
| Market scan and up-and-comer alerts | monthly per community | monthly per community | |
| Google Business Profile health check | every two weeks | every two weeks | |
| Battle Plan | |||
| Portfolio dashboard across communities | |||
| Onboarding | guide and videos | live demo walkthrough | done-for-you setup, then full walkthrough |
| Support |
They sell to roofers, dentists and pool cleaners too. We only sell to you.
Every tool below is a serious product. Every one of them will also take a roofer’s money, a car dealer’s money, and a dentist’s money, and their features are built for that whole crowd. Not one of them audits the senior living directories your families read. Not one of them tracks what AI engines say about you below an enterprise contract. And every one of them costs more. Prices and features verified September 2026 from the vendors’ own pages and dated third-party listings; they change, and we re-check every 90 days.
| Feature | Census Mastery | Birdeye | Podium | Reputation | Opiniion | ReviewTrackers | NiceJob | GatherUp | Widewail |
|---|---|---|---|---|---|---|---|---|---|
| Built only for senior living | Yes | No | No | No | Partial (multifamily and student housing too) | No | No | No | No (auto and multifamily) |
| Entry price per month | $79 (1 community), $147 (3) | ~$299 per location, annual contract1 | ~$399 per location, annual contract2 | $80 per location, annual, sales-led3 | from $99 per property plus $249 setup4 | ~$89 per location, annual5 | $75 flat6 | $99 single, $60 per location multi7 | $500 per location8 |
| Contract | Monthly, cancel any time | 12 months, 8 percent fee at renewal1 | 12 months, auto-renew2 | Annual3 | 12 months reported4 | Annual5 | None6 | Flexible7 | Monthly8 |
| Setup or onboarding fee | None (Premium setup is included) | $500 to $1,500 per location reported1 | 10DLC fee $5 per location, phones $5002 | Not published | $249 per property4 | Not published | $199 for website add-on only6 | None published | None8 |
| Senior living directory audit (A Place for Mom, Caring.com, Seniorly, SeniorAdvisor) | Yes, all four plus 150 more | Not verified | No | No (page names UK regulators, no US senior directories) | Marketing claim, not verified | Partial (A Place for Mom and Caring.com only) | No | No | No |
| Reputation score, 0 to 100, senior-specific measures | Yes, 7 measures | Birdeye Score (general) | Not verified | Rep Score, 100 to 1,000, general | Not verified | Not verified | No | No | Yes (general) |
| Automatic competitor discovery with identical audit | Yes, 5 per community | No (benchmarking, you supply them) | Not verified | Add-on, you supply them | Not verified | Essential tier, you supply them | Partial (Pro) | Not verified | Not verified |
| Google Maps geogrid rank tracking | Yes, included | No | No | No | No | No | No | No | No |
| AI search visibility (ChatGPT, Gemini, Perplexity and more) | Yes, included from $147 | Enterprise tier only, not verified | No | Not verified | No | No | No | No | No |
| AI-written review replies | Yes, included from $147 | Yes (higher tiers) | $99 a month add-on2 | Yes | Yes | Partial | Pro plan only | Partial | Managed service |
| Review requests by text | 200 a month (Monitor), 500 (Premium), included | Yes, carrier fees on top1 | 250 bulk messages (Core)2 | Yes | Unlimited (per their page)4 | Yes | Yes | 300 credits per location7 | Yes |
| Family surveys with low-score alerts | Yes, included from $147 | $100 a month add-on1 | Pro plan only2 | Surveys tier, $150 per location3 | Second tier and up4 | Not verified | NPS on Pro | Yes | Yes |
| "Could not verify" honesty policy | Yes, never guesses | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified |
| Other businesses at your address flagged | Yes | No | No | No | No | No | No | No | No |
| Complaint results on page one of Google flagged | Yes | Partial | No | Partial | No | Not verified | No | No | No |
| Lead pipeline (CRM) included | Yes, from $147 | No (messaging inbox instead) | No (inbox instead) | No | Lead nurturing, second tier | No | No | No | No |
| Free trial | No, 30-day money-back guarantee | Social module only1 | None published2 | None3 | 30 days4 | Yes5 | 14 days, no card6 | Yes7 | Demo8 |
- Birdeye: pricing not published on birdeye.com; $299 Starter, $349 Growth, $449 Dominate per location per month on annual contracts, plus reported onboarding, add-on and renewal fees, per third-party pricing analyses observed March to August 2026.
- Podium: pricing not published; Core about $399 and Pro about $599 per month, annual contracts, plus 10DLC and add-on fees, per third-party pricing trackers observed May to July 2026.
- Reputation: published card at reputation.com/pricing, $80 Rep Core, $115 with Pulse, $150 with Surveys, per location per month billed annually, every plan routes to sales; observed September 23, 2026.
- Opiniion: opiniion.com pricing FAQ, from $99 a month per tier plus $249 per property setup, observed September 2026; one-year contract reported in Capterra reviews.
- ReviewTrackers: G2 listing "starting at $89 per location per month," billed annually, observed 2026.
- NiceJob: nicejob.com pricing, $75 Reviews and $125 Pro, no contract, observed July 26, 2026.
- GatherUp: gatherup.com pricing, observed 2026.
- Widewail: widewail.com/pricing, $500 Core and $750 Pro per location per month, observed 2026.
- All competitor marks and names belong to their owners. “Not verified” means the feature was not found on the vendor’s public pages as of the observed date, not that it does not exist.
The honest column. Birdeye and Podium have a unified messaging inbox, webchat and payments. Weave has a phone system. Widewail writes your replies with a human team. Yext pushes your listing to 200 publishers. If you need those, buy those. Census Mastery does not do them, and we would rather tell you than sell you.
What none of them do. Audit the senior living directories your families actually read. Score you against the five communities that show up in your own Maps results. Show your rank on a map of your town. Track what ChatGPT and Gemini say about you. Tell you “could not verify” instead of guessing. Flag the rehab center using your street address. And do all of it for $147 a month with no contract.
The 30-day money-back guarantee
Every plan carries a 30-day money-back guarantee. Not worth it? Ask for a refund within 30 days. Read our terms for the details.
Billing and access
- Billing starts at sign-up. The first month is charged immediately.
- Access opens when the payment has cleared. A declined or pending payment does not open the account.
- Text messaging is never enabled unless a valid, paid card is on file. If the card fails, texting is switched off until it is replaced.
- Subscriptions renew monthly in advance. Cancel any time; the account becomes read-only at the end of the paid period.
- Data is read from public pages and Google. No family or resident data is collected beyond what you enter in the lead pipeline or surveys.
Why no free trial?
Is it really no contract?
What counts as a community?
I have 12 locations.
What is the launch coupon?
What happens when I use my texts or map scans?
Do you post replies to Google for me?
Can I move from Starter to Monitor later?
Find out what the last family saw.
Enter your community and we will run your first Census Score. You will see your number, your five closest competitors, and the three plays that matter most, inside ten minutes of signing up. Senior living reputation management, done for you, from $79 a month.
30-day money-back guarantee. Cancel any time. Your data is read from public pages; we collect nothing about your residents.