Senior living reputation management software for one community or twenty. Cheaper than the tools built for roofers.
Three plans. Billed monthly. No contracts, no setup fees, no per-location charge until you pass seven. Google Search and Google Analytics on every one. Every plan carries the 30-day money-back guarantee.
Launch offer
Get 20% off for life
Use the coupon code
20 percent off every month for as long as you stay. Ends Monday, November 30 at 11:59 PM Eastern.
One community. Monitoring, reports, your Google profile and your leads.
- Census Score and full reputation audit, monthly
- 150 plus directories monitored; missing, unclaimed and wrong-detail flags; other-businesses-at-your-address check
- Review monitoring on every platform and the “Deal with this” complaints panel
- Reviews inbox: answer every review yourself and post to Google from the tool
- Head-to-head with up to 5 competitors
- Market scan and who is paying for ads in your market, monthly
- Map rank tracking: 3 search terms, scanned once a month, 40 map scans a month, who-ranks-here and competitor snapshots
- Google Business Profile connected: health every two weeks, performance numbers daily, posts on the calendar, photos and videos from the tool
- Lead pipeline (CRM) with public enquiry form
- A direct review link for every site you are listed on, and the printable QR card for the front desk
- Reviews widget for your website, a corner badge or a roller, with reviews from every site
- Website tracking: visits, call clicks and form fills, where each came from down to the ad campaign, and every enquiry from your website lands in your pipeline
- Report Card page and report emails to unlimited named recipients
- Alerts and digests
- Google Search (Search Console): clicks, showings, click rate, position, the pages and searches that bring the clicks, your target searches with the town, 30, 60 or 90 days against the period before, refreshed daily
- Google Analytics: visits, real users, new users, engaged visits, call clicks and form fills, sources, devices, towns and landing pages, refreshed daily
- 1 login. Set-up guide, videos and email support.
Not included: AI search visibility, AI-written review replies, review requests, texting, surveys, Battle Plan, done-for-you setup.
There is no guarantee on this plan. Move up to Full Census and it is covered.
Sign up for Census WatchThis comes with a guarantee.
Guaranteed: 1 move-in minimum. Included with this plan.Comes with a guarantee. Terms apply.
Up to three communities. Everything Census Mastery does.
- Everything in Census Watch, for 3 communities, audited weekly, every two weeks or monthly
- Map rank tracking: 8 search terms per community, scanned every two weeks, 60 map scans a month
- AI search visibility across six engines: 1 check a month per community, up to 20 prompts
- Reviews inbox with HIPAA-compliant AI-written replies and post-to-Google
- Review requests by email (unlimited) and text (200 texts a month), QR code and printable card, a direct review link for every site you are listed on, automatic requests from the lead pipeline
- Two-way texting from your community’s own local number
- Family surveys (up to 12 per community) and contact lists, with same-day low-score alerts
- Battle Plan: strengths, weaknesses, opportunities, threats and three plays a month
- Portfolio dashboard across your three communities, with cross-community reviews and leads pages
- 3 logins. Done-for-you setup, full walkthrough, videos and email support.
This comes with a guarantee.
Guaranteed: 1 move-in minimum. Included with this plan.Comes with a guarantee. Terms apply.
Seven communities included, then $35 a month each, no limit. Done-for-you setup.
- Everything in Full Census, for 7 communities
- We set up every profile for you: locations, listings confirmed, competitors chosen, AI prompts, recipients, schedules and review request templates, then walk you through the full platform live
- Map rank tracking: 10 search terms per community on an 11 by 11 map, scanned every week (310 map scans a month, plus 45 for every extra community)
- AI search visibility every two weeks: 2 checks a month per community across six engines
- 500 texts a month
- Portfolio dashboard: needs-attention list, portfolio trend, latest activity across every community
- Cross-community reviews and leads pages
- 10 logins. Done-for-you setup, full walkthrough, videos and email support.
How the map scan allowance works: one map scan is one search term across one community’s 11 by 11 map (10 miles across), once. Census Watch maps are scanned monthly, Full Census every two weeks, Waitlist every week, on a day and hour the Census Mastery team sets, so the map is managed for you. Three Full Census communities with 8 terms use about 52 scans a month; seven Waitlist communities with 10 terms use about 303. When the month’s scans are used, scheduled scans pause until the first of the next month. Nothing is charged extra.
Scroll to the right to see more data
| What you get | Census Watch $79 | Full Census $147 | Waitlist $297 |
|---|---|---|---|
| Communities | 1 | up to 3 | 7 included, then $35 each, no limit |
| Logins | 1 | 3 | 10 |
| Reputation audits (score, listings, reviews, competitors) | monthly | weekly, every two weeks or monthly | weekly, every two weeks or monthly |
| Directories monitored | 150+ | 150+ | 150+ |
| Competitors tracked per community | 5 | 5 | 5 |
| Report Card page and report emails | unlimited recipients | unlimited recipients | unlimited recipients |
| “Deal with this” complaints and low reviews | |||
| Map rank tracking: search terms per community | 3 | 8 | 10 |
| How often the map is scanned (every term, every community) | monthly | every two weeks | every week |
| Map scans a month | 40 | 60 | 310 (+45 per extra community) |
| Who-ranks-here and competitor profile snapshots | |||
| AI search visibility (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews) | 1 check a month per community, up to 20 prompts | 2 checks a month per community (every two weeks), up to 20 prompts | |
| Google Search (Search Console): clicks, showings, position, pages, searches, target searches with your town; 30, 60 or 90 days against the period before | daily | daily | daily |
| Google Analytics: visits, real users, new users, engaged visits, call clicks, form fills, sources, devices, towns, landing pages; 30, 60 or 90 days against the period before | daily | daily | daily |
| Reviews inbox: reply by hand and post to Google | |||
| HIPAA-compliant AI-written review replies | |||
| Review requests by email | unlimited | unlimited | |
| Review requests and two-way texting by SMS | 200 texts a month | 500 texts a month | |
| A direct review link for every site you are listed on, and the printable QR card | |||
| Family surveys and contact lists | 12 surveys, 40 lists of 5,000 per community | 12 surveys, 40 lists of 5,000 per community | |
| Lead pipeline (CRM) with public enquiry form | |||
| Reviews widget for your website: a corner badge or a roller in four looks, reviews from every site with their logos, you pick the reviews | |||
| Website tracking: page views, visits, call clicks and form fills, where each came from down to the ad campaign, and every enquiry from your website landing in your pipeline | |||
| Market scan and up-and-comer alerts | monthly | monthly per community | monthly per community |
| Who is paying for ads in your market, and what a click costs | |||
| Google Business Profile health, performance, posts, photos and videos | health every two weeks, performance daily, posts on the calendar | health every two weeks, performance daily, posts on the calendar | health every two weeks, performance daily, posts on the calendar |
| Battle Plan | |||
| Portfolio dashboard across communities | |||
| Onboarding | set-up guide and videos | done-for-you setup, then full walkthrough | done-for-you setup, then full walkthrough |
| Support |
They sell to roofers, dentists and pool cleaners too. We only sell to you.
Every tool below is a serious product. Every one of them will also take a roofer’s money, a car dealer’s money, and a dentist’s money, and their features are built for that whole crowd. Not one of them audits the senior living directories your families read. Not one of them tracks what AI engines say about you below an enterprise contract. And every one of them costs more. Prices and features verified September 2026 from the vendors’ own pages and dated third-party listings; they change, and we re-check every 90 days.
Scroll to the right to see more data
| Feature | Census Mastery | Birdeye | Podium | Reputation | Opiniion | ReviewTrackers | NiceJob | GatherUp | Widewail |
|---|---|---|---|---|---|---|---|---|---|
| Built only for senior living | Yes | No | No | No | Partial (multifamily and student housing too) | No | No | No | No (auto and multifamily) |
| Entry price per month | $79 (1 community), $147 (3) | ~$299 per location, annual contract1 | ~$399 per location, annual contract2 | $80 per location, annual, sales-led3 | from $99 per property plus $249 setup4 | ~$89 per location, annual5 | $75 flat6 | $99 single, $60 per location multi7 | $500 per location8 |
| Contract | Monthly, cancel any time | 12 months, 8 percent fee at renewal1 | 12 months, auto-renew2 | Annual3 | 12 months reported4 | Annual5 | None6 | Flexible7 | Monthly8 |
| Setup or onboarding fee | None (done-for-you setup on Full Census and Waitlist) | $500 to $1,500 per location reported1 | 10DLC fee $5 per location, phones $5002 | Not published | $249 per property4 | Not published | $199 for website add-on only6 | None published | None8 |
| Senior living directory audit (A Place for Mom, Caring.com, Seniorly, SeniorAdvisor) | Yes, all four plus 150 more | Not verified | No | No (page names UK regulators, no US senior directories) | Marketing claim, not verified | Partial (A Place for Mom and Caring.com only) | No | No | No |
| Reputation score, 0 to 100, senior-specific measures | Yes, 7 measures | Birdeye Score (general) | Not verified | Rep Score, 100 to 1,000, general | Not verified | Not verified | No | No | Yes (general) |
| Automatic competitor discovery with identical audit | Yes, 5 per community | No (benchmarking, you supply them) | Not verified | Add-on, you supply them | Not verified | Essential tier, you supply them | Partial (Pro) | Not verified | Not verified |
| Google Maps geogrid rank tracking | Yes, included | No | No | No | No | No | No | No | No |
| AI search visibility (ChatGPT, Gemini, Perplexity and more) | Yes, included from $147 | Enterprise tier only, not verified | No | Not verified | No | No | No | No | No |
| AI-written review replies | Yes, included from $147 | Yes (higher tiers) | $99 a month add-on2 | Yes | Yes | Partial | Pro plan only | Partial | Managed service |
| Review requests by text | 200 a month (Full Census), 500 (Waitlist), included | Yes, carrier fees on top1 | 250 bulk messages (Core)2 | Yes | Unlimited (per their page)4 | Yes | Yes | 300 credits per location7 | Yes |
| Family surveys with low-score alerts | Yes, included from $147 | $100 a month add-on1 | Pro plan only2 | Surveys tier, $150 per location3 | Second tier and up4 | Not verified | NPS on Pro | Yes | Yes |
| “Could not verify” honesty policy | Yes, never guesses | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified |
| Other businesses at your address flagged | Yes | No | No | No | No | No | No | No | No |
| Complaint results on page one of Google flagged | Yes | Partial | No | Partial | No | Not verified | No | No | No |
| Lead pipeline (CRM) included | Yes, on every plan from $79 | No (messaging inbox instead) | No (inbox instead) | No | Lead nurturing, second tier | No | No | No | No |
| Free trial | No, 30-day money-back guarantee | Social module only1 | None published2 | None3 | 30 days4 | Yes5 | 14 days, no card6 | Yes7 | Demo8 |
- Birdeye: pricing not published on birdeye.com; $299 entry plan, $349 Growth, $449 Dominate per location per month on annual contracts, plus reported onboarding, add-on and renewal fees, per third-party pricing analyses observed March to August 2026.
- Podium: Core $399/mo, Pro $599/mo (podium.com/pricing, checked Oct 21, 2026).
- Reputation: published card at reputation.com/pricing, $80 Rep Core, $115 with Pulse, $150 with Surveys, per location per month billed annually, every plan routes to sales; observed September 23, 2026.
- Opiniion: opiniion.com pricing FAQ, from $99 a month per tier plus $249 per property setup, observed September 2026; one-year contract reported in Capterra reviews.
- ReviewTrackers: G2 listing “starting at $89 per location per month,” billed annually, observed 2026.
- NiceJob: nicejob.com pricing, $75 Reviews and $125 Pro, no contract, observed July 26, 2026.
- GatherUp: gatherup.com pricing, observed 2026.
- Widewail: widewail.com/pricing, $500 Core and $750 Pro per location per month, observed 2026.
- All competitor marks and names belong to their owners. “Not verified” means the feature was not found on the vendor’s public pages as of the observed date, not that it does not exist.
The honest column. Birdeye and Podium have a unified messaging inbox, webchat and payments. Weave has a phone system. Widewail writes your replies with a human team. Yext pushes your listing to 200 publishers. If you need those, buy those. Census Mastery does not do them, and we would rather tell you than sell you.
What none of them do. Audit the senior living directories your families actually read. Score you against the five communities that show up in your own Maps results. Show your rank on a map of your town. Track what ChatGPT and Gemini say about you. Tell you “could not verify” instead of guessing. Flag the rehab center using your street address. And do all of it for $147 a month with no contract.
The 30-day money-back guarantee
Every plan carries a 30-day money-back guarantee. Not worth it? Ask for a refund within 30 days. Read our terms for the details.
Billing and access
- Billing starts at sign-up. The first month is charged immediately.
- Access opens when the payment has cleared. A declined or pending payment does not open the account.
- Text messaging is never enabled unless a valid, paid card is on file. If the card fails, texting is switched off until it is replaced.
- Subscriptions renew monthly in advance. Cancel any time; the account becomes read-only at the end of the paid period.
- Data is read from public pages and Google. The only family data in your account is what you enter in the lead pipeline, what families type into your surveys, and the enquiries families send from your website, which land in your pipeline so you always have a copy of your leads.
Why no free trial?
Is it really no contract?
What counts as a community?
I have 12 locations.
What is the launch coupon?
What happens when I use my texts or map scans?
Do you post replies to Google for me?
Can I move from Census Watch to Full Census later?
Are Google Search and Google Analytics really on the $79 plan?
Find out what the last family saw.
Pick a time and we will run your community’s Census Score with you on the call: your number, your three closest competitors, and the three plays that matter most. The report is yours whether you sign up or not. Senior living reputation management, done for you, from $79 a month. Works for assisted living, memory care, nursing homes, independent living and in-home care.
See my Census ScoreFree. No card. 20 minutes.
Prefer e-mail? Leave your details and we will send your score.
Your score is read from public pages and Google. The only family details we hold are the enquiries and leads in your own pipeline.