Sources
Statistics
97 percent of consumers read reviews before choosing a local business; 41 percent always read them, up from 29 percent a year earlier.
BrightLocal Local Consumer Review Survey 2026. www.brightlocal.com/research/local-consumer-review-survey/
31 percent will not consider a business rated below 4.5 stars, up from 17 percent; 68 percent require at least 4 stars, up from 55 percent.
BrightLocal Local Consumer Review Survey 2026. www.brightlocal.com/research/local-consumer-review-survey/
47 percent will not consider a business with fewer than 20 reviews.
BrightLocal Local Consumer Review Survey 2026. www.brightlocal.com/research/local-consumer-review-survey/
32 percent want to see a review from the last two weeks, up from 20 percent.
BrightLocal Local Consumer Review Survey 2026. www.brightlocal.com/research/local-consumer-review-survey/
19 percent expect a reply to their review the same day; 32 percent by the next day.
BrightLocal Local Consumer Review Survey 2026. www.brightlocal.com/research/local-consumer-review-survey/
45 percent now use AI tools like ChatGPT for local business recommendations, up from 6 percent a year earlier.
BrightLocal Local Consumer Review Survey 2026. www.brightlocal.com/research/local-consumer-review-survey/
The average consumer uses 6 review sites when choosing a local business.
BrightLocal Local Consumer Review Survey 2026, representative panel of 1,002 US adults. www.brightlocal.com/research/local-consumer-review-survey/
Assisted living national median: $6,200 a month, $74,400 a year. Nursing home semi-private median: $114,975 a year.
CareScout Cost of Care Survey 2025. www.carescout.com/cost-of-care
Senior housing occupancy reached 89.9 percent in Q2 2026, with construction at its lowest since 2012.
NIC MAP, Q2 2026. www.nic.org/
Competitor prices
Verified September 2026. Prices change, and we re-check every 90 days.
Birdeye: pricing not published on birdeye.com; $299 entry plan, $349 Growth, $449 Dominate per location per month on annual contracts, plus reported onboarding, add-on and renewal fees, per third-party pricing analyses observed March to August 2026.
Podium: pricing not published; Core about $399 and Pro about $599 per month, annual contracts, plus 10DLC and add-on fees, per third-party pricing trackers observed May to July 2026.
Reputation: published card at reputation.com/pricing, $80 Rep Core, $115 with Pulse, $150 with Surveys, per location per month billed annually, every plan routes to sales; observed September 23, 2026.
Opiniion: opiniion.com pricing FAQ, from $99 a month per tier plus $249 per property setup, observed September 2026; one-year contract reported in Capterra reviews.
ReviewTrackers: G2 listing “starting at $89 per location per month,” billed annually, observed 2026.
NiceJob: nicejob.com pricing, $75 Reviews and $125 Pro, no contract, observed July 26, 2026.
GatherUp: gatherup.com pricing, observed 2026.
Widewail: widewail.com/pricing, $500 Core and $750 Pro per location per month, observed 2026.
All competitor marks and names belong to their owners. “Not verified” means the feature was not found on the vendor’s public pages as of the observed date, not that it does not exist.