Senior living competitor analysis
Senior living competitor analysis: a 62 means nothing until the community next door is an 82.
Senior living competitor analysis starts with the five competitors that show up in your own Google Maps searches. Census Mastery audits them exactly the way it audits you, and puts you side by side on every platform families use. The leader is marked. The gap is written in plain English.
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Illustrative sample data in the Census Mastery interface.
Assisted living competitor analysis
You do not have to know who your competitors are. Census Mastery reads the results Google shows for your care type in your town, by Maps position and review count, with a wider second search when the first one is thin, and picks the top five. Competitors are the established places families compare you with. Placement agencies, office suites, and places that offer a different kind of care from yours (home care, nursing-only centers or 55+ housing, depending on what you offer) are left out, and the tool shows the reason it left each one out. You can swap any of them by hand, and a competitor you choose always stays. Each one gets the same audit you get: every directory, every rating, every review count, every newest-review date. Same measures, same points, same score.
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Illustrative sample data in the Census Mastery interface.
Senior living competitor comparison
The table is for you. The sentences are for your owner and your staff meeting. “Competitor 1 has 96 Google reviews; you have 18.” “Competitor 2 is listed on Seniorly; no Seniorly listing was found for you.” “Your newest A Place for Mom review is over two years old.” Each gap is tied to what it costs in a family’s eyes, and on Full Census and Waitlist each play in your Battle Plan is tied to a gap.
Local competitor analysis for senior living
Reviews per week, for you and every competitor, so you know who is pulling ahead before it shows in the census. And a theme count from the review text itself: how many families mention staff, food, cleanliness, management, activities, safety, compassion, for you and for them, with the negative ones counted separately. When Competitor 3 has 18 mentions of activities and you have one, you have a marketing message you have been leaving on the table.
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Illustrative sample data in the Census Mastery interface.
Market scan, up-and-comers, and who is paying for ads
Once a month, Census Mastery scans every senior living business Google Maps shows within your radius, 10 to 40 miles, ranked by reviews, with growth since last month and a sparkline. Up-and-comer alerts fire when anyone adds 10 or more reviews in a month, adds 5 or more and grows 20 percent, or moves into the Maps top five. One click turns any of them into a tracked competitor. Beside each business that has a website of its own: whether it is paying for Google Ads right now, whether it is running Facebook or Instagram ads, how many, since when. You will know about the new memory care opening across town before your referral sources do, and you will know whether they are buying their way onto page one.
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Illustrative sample data in the Census Mastery interface.
Why it matters
Families do not choose you against a national average. They choose you against the two other tours they booked that week. This is the only reputation tool built to show you that fight.
“Absolutely reliable reporting and extremely detailed insights. Ronald’s team and tools have helped us maintain a census over 90 percent for five years.”
President, Sunny Hills Assisted Living, Florida.
Find out what the last family saw.
Pick a time and we will run your community’s Census Score with you on the call: your number, your three closest competitors, and the three plays that matter most. The report is yours whether you sign up or not. Senior living reputation management, done for you, from $79 a month. Works for assisted living, memory care, nursing homes, independent living and in-home care.
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Your score is read from public pages and Google. The only family details we hold are the enquiries and leads in your own pipeline.