The reputation score behind a full building.
Senior living reputation management software
A family checked you on Google last night. Do you know what they saw?
Census Mastery is senior living reputation management built for one industry only. It scores your community’s reputation out of 100, compares it to the five competitors down the road, tracks what ChatGPT and Google say about you, and hands you the three plays that fill the next bed. One login. From $79 a month.
30-day money-back guarantee. Cancel any time. No contracts.
Software that comes with a guarantee of a move-in.
We are so confident Census Mastery will improve your census that we guarantee it. Use the tool, do what it tells you, and deploy all of its features. You should get at least one move-in. If you don’t, you get Census Mastery for life, free, and we do 6 months of marketing for you, free, valued at US$12,000, at no cost to you.
Full Census and Waitlist plans come with a guarantee. Terms apply.
Check out our guarantee now.The whole tool, start to finish.
No slides. The audit, the Report Card, the head-to-head, the map, who is paying for ads, what ChatGPT says, the review replies, the Google numbers, and the report that goes out. On Full Census and Waitlist, what you see is what you get from day one.
Seen enough? Sign up takes two minutes and your first audit runs inside ten.
Sign up and run my first auditThe move-in guarantee
Guaranteed: a move-in, or it’s all free.
What you do
- Use the tool every month.
- Complete every recommendation it gives you.
- Put the review widget on your website.
- Send the surveys and do the follow-up.
What you get if no move-in
- Census Mastery free for life.
- 6 months of marketing, valued at US$12,000, free.
Full Census and Waitlist plans come with a guarantee. Terms apply.
- 150+ senior directories monitored
- Six AI engines tracked
- Built by Senior Living Mastery
- Every number links to where it came from
You know the swing. 90 percent full in spring. 60 percent by February. That is a senior living reputation management problem, not a referral problem.
You did nothing wrong. The referrals just dried up. The hospital discharge planner who used to send you two families a month retired. Winter came and the phone stopped. You cut a shift, held your breath, and clawed back to 70 by summer.
Here is what actually happened in between. Every family that discharge planner recommended, every daughter who drove past your sign, every son who got your name from a neighbor, opened Google before they called you. They saw a rating, a review count, and the date of your last review. Then they looked at the community next door.
97 percent of people read reviews before choosing a local business. 47 percent will not consider one with fewer than 20 reviews. 31 percent will not consider anything under 4.5 stars. Those three numbers decide your census before you ever answer the phone. Managing them is what senior living reputation management means, and almost nobody running a 6 to 20 bed home has the time to do it by hand.
A referral is not a move-in. A referral is a Google search you did not see.
Every empty bed is a number. Here is the number.
A six-bed home running at four residents is losing $12,400 a month. A ten-bed home at 60 percent is losing $24,800 a month. If Census Mastery brings you one family, one time, in the whole life of your subscription, it has paid for itself 42 times over on a single year of care. Everything after that is census. That is the whole point of senior living census software: a fuller building.
Your number
Empty beds are costing you $24,800 a month, $297,600 a year.
Show me where the families are goingOne score. Seven measures. Over 1,000 data points behind it.
Most reputation management for assisted living stops at “here are your Google reviews.” Census Mastery is senior living census management software: it reads every public page a family can find about your community and turns it into a single number out of 100. Then it does the same for your competitors, so the number means something on your street.
We find you everywhere.
Google, Apple Maps, Yelp, Facebook, Nextdoor, A Place for Mom, Caring.com, Seniorly, SeniorAdvisor, U.S. News, and 140 more.
We score you.
Seven measures, fixed points each, built from over 1,000 data points across 150 plus listings, your reviews and your competitors. No opinions.
We tell you what to do.
Three plays for the month, each tied to a gap that is costing you families.
The seven measures
- Google rating (25 points). It is the first thing every family sees.
- Google review count versus your competitors (15 points).
- Age of your newest Google review (15 points). Under 30 days is full marks.
- Directory coverage (15 points). Listed where families look.
- Ratings on directories and review sites (20 points). Yelp and Facebook included, weighted by review count. An empty Caring.com or A Place for Mom page counts against you.
- Owner reply rate (5 points).
- A clean page one of Google for your name (5 points). No complaint-type results.
Every one of those data points links to the page it came from. If we cannot read a number, we say “could not verify.” We never guess.
| Measure | Points |
|---|---|
Google rating 4.9 stars on Google; 4.8 or higher earns all 25 points | 25 of 25 pts |
Google review count vs competitors 15 reviews vs competitor median 71 | 1.6 of 15 pts |
Newest Google review 392 days ago; under 30 days is full marks | 0 of 15 pts |
Directory coverage Listed on 7 of 16 directories that matter | 6.6 of 15 pts |
Ratings on directories and review sites 4.8 stars across A Place for Mom, Caring.com and SeniorAdvisor, weighted by review count | 20 of 20 pts |
Owner replies to reviews 80% of the last 10 Google reviews have a reply | 4 of 5 pts |
Clean page 1 for your name No complaint-type results on page 1 | 5 of 5 pts |
Illustrative sample data in the Census Mastery interface.
Everything senior living reputation management should have done years ago. Eighteen jobs, including the CRM, your Google numbers and a reviews widget for your website. One login.
One score out of 100
Seven measures, rebuilt every audit, every missing point listed with what it takes to earn it. Every number links to the page it came from.
senior living reputation scoreHead to head with the competitors families compare you with
Up to five, chosen from your own Google Maps results and audited exactly the way you are. Platform by platform, the leader marked, the gaps in plain English.
senior living competitor analysisEvery listing checked across 150+ sources
Missing, unclaimed, wrong name or phone, other businesses at your address, with a link to where each one gets fixed.
directory listing auditEvery review in one inbox
Google, Yelp, Caring.com, A Place for Mom and the rest, with the ones that need a reply first. Anything 3 stars or under is pulled to the top.
senior living review inboxAI replies, HIPAA compliant
Written in your voice, different every time, checked before you see them. One press to post on Google. Never a health detail, never an admission of fault.
HIPAA compliant review repliesLocal rank map
121 points, 10 miles across, for up to 10 search terms families type (3 on Census Watch), scanned on a schedule the Census Mastery team sets. Click any point to see who ranks 1 to 20 there.
Google Maps rank gridWho is paying for ads in your market
Google Ads and Facebook or Instagram ads, how many and since when, for every business in your market with a website of its own. And what Google charges per click in your town.
local ads in your marketWhat the AI engines say
ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, asked the questions families ask. Who they name, in what order, what they cite.
AI search visibilityGoogle Business Profile, connected
Calls, views, directions and website clicks from Google’s own numbers. Posts on a calendar, photos and videos added from the tool.
Google Business Profile statsGoogle Search and Google Analytics, on every plan
Clicks, showings and position for the searches you want to win. Visits, real users, call clicks and form fills. Refreshed daily, every plan.
Google Search and AnalyticsYour reviews on your own website
A corner badge or a roller of review cards, in cream, white, navy or black, from Google, Seniorly, A Place for Mom, Caring.com and the rest, each with its logo. You pick the reviews. Every plan.
website review widgetYour website’s call clicks and forms, counted
Page views, visits, every tap on a phone-number link and every form sent on your pages, and where each came from, down to the ad campaign. No Google account needed. Every enquiry from your website lands in your pipeline. Every plan.
website call and form trackingThree plays a month
A Battle Plan built from your audit’s own figures. Each play tied to a real gap with the numbers in it. An afternoon’s work each.
monthly battle planSurveys that bring reviews
A family who answers 4 or 5 stars is invited to leave a review on the site you choose. A low answer reaches you the same day, so you can pick up the phone.
family satisfaction surveysReview requests by text and email
From your community’s own local number, a QR card for the front desk, a direct link for every site you are listed on. No family asked twice in 30 days.
text and email review requestsLeads from first call to move-in
A pipeline board, the follow-up list in your inbox every morning, texting from a local number, a public enquiry form for your website.
senior living lead pipelineThe Report Card
One shareable page for your team, your owner, your board, ending with a button to book a free 30-minute call. Emailed after every audit to everyone you name.
shareable census reportAlerts that matter
Score moves, a lost listing, a new low review without a reply, a competitor on the rise, a text reply from a family. One digest per community.
reputation alert digestReviews widget. On every plan.
Every review you have, from Google, Yelp and the senior living directories, on your own website. You choose which ones show.
Census Mastery already reads your reviews on Google, Yelp, A Place for Mom, Caring.com, SeniorAdvisor.com and the other sites families use. One line of code puts them on your website, where families decide whether to call: a roller of review cards on any page, and a badge in the corner of every page that opens your reviews with one tap.
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Illustrative sample data in the Census Mastery interface.
- Reviews from every site the tool reads, each with the site’s own logo: Google, Yelp, A Place for Mom, Caring.com, SeniorAdvisor.com, Seniorly and more
- You choose the reviews: tick the ones you want on your website, untick the rest, or show every 4 and 5 star review
- Google’s own rating as the headline, “5.0 out of 5, 96 reviews on Google”
- A roller of review cards, a badge in the corner, or both, in cream, white, navy or black
- One line of code on WordPress, Wix, Squarespace or any website; the reviews refresh on their own after every audit
- The same line counts your visits, call clicks and form fills, and every enquiry from your website lands in your pipeline
Scroll to the right to see more data
Illustrative sample data in the Census Mastery interface.
The part no other reputation management software is doing
45 percent of people now ask an AI which assisted living to choose. Do you know what it tells them?
A year ago, 6 percent of consumers used ChatGPT or another AI to pick a local business. This year it is 45 percent. When a daughter types “best memory care near Palm Beach Gardens” into ChatGPT, it answers with three or four names, in order, with reasons. Either your community is on that list or a competitor is. Senior living reputation management that only watches Google is now watching half the room.
Census Mastery asks the six major AI engines the questions families actually ask about your city and care type, every month or every two weeks. It records who they name, in what order, with what sentiment, and which web pages they relied on to decide. Then it shows you your share of voice against every competitor and what to fix. No enterprise reputation platform on our comparison table does this for less than a sales call and a five-figure contract.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Mode
- Google AI Overviews
Census Mastery tracks what these engines say about your community. It has no commercial relationship with any of them.
- Your Senior Living Facility: a smaller home with strong reviews for its caregivers and family communication.
- Competitor 1: known for memory care and a full activities calendar.
- Competitor 2: often mentioned on Caring.com for cleanliness.
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| Prompt | ChatGPT | Claude | Gemini | Perplexity | AI Mode | AI Overview |
|---|---|---|---|---|---|---|
| assisted living Palm Beach Gardens Florida | 3 | not named | 4 | 2 | not named | 5 |
| best memory care in Palm Beach Gardens | not named | not named | 5 | not named | 4 | not named |
| list of assisted living near Jupiter FL | 4 | 3 | not named | 3 | not named | not named |
| Your Senior Living Facility reviews | 1 | 1 | 1 | 1 | 1 | 1 |
Illustrative sample data. The chat is an illustration, not any AI engine’s interface.
You run a community. You do not have time to run a marketing department. So the AI does the reputation management for you.
Replies written for you.
“Write replies” drafts every unanswered review at once, for all sites, Google only, or the directories without Google. Warm, plain, different every time, no arguing, no incentives, no AI-sounding language. Every reply is HIPAA compliant: it never confirms that anyone is or was a resident and never repeats a health detail, even one the reviewer wrote first. A checker runs on every draft before you see it. You read, you post.
Staff are kind but nobody called me back about my mother’s room change for three days.
Linda, thank you for taking the time to write. Clear, timely communication with families matters a great deal to us, and we would welcome the chance to talk this through with you. Please ask for our executive director at the front desk whenever it suits you. We are grateful you shared this.
A Battle Plan built from your numbers.
Strengths, weaknesses, opportunities, threats and three plays for the month, every one tied to a real gap in your audit. It never invents a statistic. If we do not have the number, the plan does not use it.
- 1Ask every family for a Google reviewYour newest Google review is 392 days old. 32 percent of families want one from the last two weeks.
- 2Claim your Seniorly listingAll three competitors are listed on Seniorly. No listing was found for you.
- 3Get a fresh Google review this weekHand the QR card to the next three families who visit.
Reports that write and send themselves.
After every audit, a plain-English report goes to your administrator, your executive director, your owner, whoever you name, each with their own link. No forwarding, no logins.
Illustrative sample data in the Census Mastery interface.
You versus the community next door, on every platform families use
General reputation tools stop at Google, Yelp and Facebook. Families choosing senior living do not. They read A Place for Mom, Caring.com, Seniorly and SeniorAdvisor, and the average person checks six sites before deciding. Real assisted living reputation management has to cover all of them. Census Mastery puts you next to your five closest competitors on every one, marks the leader, and writes the gap in plain English: “Competitor 1 has 96 Google reviews; you have 15.”
Scroll to the right to see more data
| Platform | YOU Your Senior Living Facility | Competitor 1 | Competitor 2 | Competitor 3 |
|---|---|---|---|---|
| Census Score | 62 | 82 | 78 | 69 |
| GGoogle | 4.9 ★★★★★ 15 reviews · Aug 25, 2025 | 4.7 ★★★★★ 96 reviews · 3 days ago | 4.6 ★★★★★ 71 reviews · 2 weeks ago | 4.4 ★★★★★ 38 reviews · 5 weeks ago |
| APA Place for Mom | 5.0 ★★★★★ 4 reviews · Oct 2024 | 4.6 ★★★★★ 58 reviews · Aug 2026 | 4.8 ★★★★★ 22 reviews · Jul 2026 | 4.5 ★★★★★ 11 reviews · Mar 2026 |
| ALAssisted Living Near Mom | 4.8 ★★★★★ 3 reviews · Feb 2026 | 4.7 ★★★★★ 14 reviews · Aug 2026 | not listed | 4.5 ★★★★★ 2 reviews · Nov 2025 |
| CCaring.com | 4.5 ★★★★★ 6 reviews · Jan 2026 | 4.8 ★★★★★ 41 reviews · Sep 2026 | 4.6 ★★★★★ 17 reviews · Jun 2026 | not listed |
| SASeniorAdvisor | 5.0 ★★★★★ 2 reviews · May 2025 | 4.7 ★★★★★ 19 reviews · Aug 2026 | not listed | 4.2 ★★★★★ 5 reviews · Feb 2026 |
| SSeniorly | not listed | 4.9 ★★★★★ 12 reviews · Jul 2026 | 4.7 ★★★★★ 8 reviews · May 2026 | 4.5 ★★★★★ 3 reviews · Dec 2025 |
| YYelp | 3.0 ★★★★★ 2 reviews · Nov 2023 | 4.0 ★★★★★ 9 reviews · Apr 2026 | not listed | 3.5 ★★★★★ 4 reviews · Jan 2026 |
| FFacebook | could not verify | 4.8 ★★★★★ 63 reviews · Sep 2026 | 4.6 ★★★★★ 20 reviews · Aug 2026 | not listed |
Where you win
- Best Google rating on the street: 4.9 stars
- 5.0 on A Place for Mom, the highest of the four
Where they beat you
- Competitor 1 has 96 Google reviews; you have 15
- No Seniorly listing was found for you
- Your newest Google review is 392 days old
Illustrative sample data.
New: part of the market scan on every plan
See who is paying to take your families, and what a click costs.
Every business in your market (10 to 40 miles, you choose) that has a website of its own: is it paying for Google Ads right now, is it running Facebook and Instagram ads, how many, since when. Google’s and Meta’s public ad records, read for you after every market scan and every two weeks after that. Then what a click costs in your town, for the searches families type, from Google’s own published figures. You see what you are up against, and what one click costs in your town.
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Illustrative sample data in the Census Mastery interface.
Neither Google nor Meta publishes what a business spends, so we never state it. You see how many ads are running and since when. Sample figures above are from the demo community.
On every plan, Census Watch included
Connected to Google. Your clicks, your visits, your call clicks and form fills, in the same login as your score.
One Google sign-in, read only, and Census Mastery pulls your Search Console and Google Analytics numbers every day. The searches you want to win, each with your town in it, with Google’s own position and how far that is from number one. Visits, real users, call clicks and form fills. Thirty, sixty or ninety days, each against the period before. Nothing estimated.
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Illustrative sample data in the Census Mastery interface.
Scroll to the right to see more data
Illustrative sample data in the Census Mastery interface.
No Google Analytics needed. On every plan.
Who visited, who called, who filled in the form, and where they came from, down to the ad campaign.
Don’t want to connect Google Analytics? You don’t have to. One line of code on your website, the same one as the reviews widget, and Census Mastery counts your visitors, every tap on your phone number and every form sent, and tells you whether each one came from Google search, Google Maps, your Google Ads, your Facebook ads, ChatGPT, a directory like A Place for Mom, or straight to your website. Every enquiry from your website lands in your pipeline, so you always have a copy of your leads.
Scroll to the right to see more data
Illustrative sample data in the Census Mastery interface.
Scroll to the right to see more data
Illustrative sample data in the Census Mastery interface.
Google Maps counts on its own once your Google profile links to your website with the tag the tool gives you, one copy and paste. Sample figures above are from the demo community.
Our longest partner. Five years.
Five years with Sunny Hills. A census that held above 90 percent the whole way.
Sunny Hills Assisted Living has been with Senior Living Mastery for five years, longer than any other community we work with. Every audit, every report, every competitor scan, every reply draft that ships in Census Mastery was run on Sunny Hills first, because that is where it was built. When we say the tool is the senior living reputation management our agency runs on, this is the community we mean.
We have helped hundreds of communities improve how they run and how they market. Most of them started where you are: a good home, a quiet phone, and no idea what the last family saw on Google. The gap between a 62 and an 82 is not luck. It is a list of plays, done in order, month after month. That is the whole product.
“Absolutely reliable reporting and extremely detailed insights. Ronald’s team and tools have helped us maintain a census over 90 percent for five years.”
What five years looks like
Built by the person who wrote the book on it
I fill beds for a living. I built this because my clients needed it.
I am Ronald Osborne. I founded Senior Living Mastery, the marketing agency that works only with assisted living, memory care and nursing homes, and I wrote Senior Living Marketing Mastery. I have spent years inside the numbers of hundreds of communities: what families search, what they read, why they pick one home over another, and what an empty bed actually costs the owner who is lying awake over it.
Every senior living reputation management tool I could buy for my clients was built for dentists and roofers and then had “senior living” pasted onto a landing page. None of them knew what Caring.com was. So we built our own. Census Mastery is the tool my agency runs on, and now you can run on it too.
Senior living reputation management software for one community or twenty. Cheaper than the tools built for roofers.
Three plans. No contracts. 30-day money-back guarantee on every one.
Launch offer
Get 20% off for life
Use the coupon code
20 percent off every month for as long as you stay. Ends Monday, November 30 at 11:59 PM Eastern.
One community. Monitoring, reports, your Google profile and your leads.
- Census Score and full reputation audit, monthly
- 150 plus directories monitored; missing, unclaimed and wrong-detail flags; other-businesses-at-your-address check
- Review monitoring on every platform and the “Deal with this” complaints panel
- Reviews inbox: answer every review yourself and post to Google from the tool
- Head-to-head with up to 5 competitors
- Market scan and who is paying for ads in your market, monthly
- Map rank tracking: 3 search terms, scanned once a month, 40 map scans a month, who-ranks-here and competitor snapshots
- Google Business Profile connected: health every two weeks, performance numbers daily, posts on the calendar, photos and videos from the tool
- Lead pipeline (CRM) with public enquiry form
- A direct review link for every site you are listed on, and the printable QR card for the front desk
- Reviews widget for your website, a corner badge or a roller, with reviews from every site
- Website tracking: visits, call clicks and form fills, where each came from down to the ad campaign, and every enquiry from your website lands in your pipeline
- Report Card page and report emails to unlimited named recipients
- Alerts and digests
- Google Search (Search Console): clicks, showings, click rate, position, the pages and searches that bring the clicks, your target searches with the town, 30, 60 or 90 days against the period before, refreshed daily
- Google Analytics: visits, real users, new users, engaged visits, call clicks and form fills, sources, devices, towns and landing pages, refreshed daily
- 1 login. Set-up guide, videos and email support.
Not included: AI search visibility, AI-written review replies, review requests, texting, surveys, Battle Plan, done-for-you setup.
There is no guarantee on this plan. Move up to Full Census and it is covered.
Sign up for Census WatchThis comes with a guarantee.
Guaranteed: 1 move-in minimum. Included with this plan.Comes with a guarantee. Terms apply.
Up to three communities. Everything Census Mastery does.
- Everything in Census Watch, for 3 communities, audited weekly, every two weeks or monthly
- Map rank tracking: 8 search terms per community, scanned every two weeks, 60 map scans a month
- AI search visibility across six engines: 1 check a month per community, up to 20 prompts
- Reviews inbox with HIPAA-compliant AI-written replies and post-to-Google
- Review requests by email (unlimited) and text (200 texts a month), QR code and printable card, a direct review link for every site you are listed on, automatic requests from the lead pipeline
- Two-way texting from your community’s own local number
- Family surveys (up to 12 per community) and contact lists, with same-day low-score alerts
- Battle Plan: strengths, weaknesses, opportunities, threats and three plays a month
- Portfolio dashboard across your three communities, with cross-community reviews and leads pages
- 3 logins. Done-for-you setup, full walkthrough, videos and email support.
This comes with a guarantee.
Guaranteed: 1 move-in minimum. Included with this plan.Comes with a guarantee. Terms apply.
Seven communities included, then $35 a month each, no limit. Done-for-you setup.
- Everything in Full Census, for 7 communities
- We set up every profile for you: locations, listings confirmed, competitors chosen, AI prompts, recipients, schedules and review request templates, then walk you through the full platform live
- Map rank tracking: 10 search terms per community on an 11 by 11 map, scanned every week (310 map scans a month, plus 45 for every extra community)
- AI search visibility every two weeks: 2 checks a month per community across six engines
- 500 texts a month
- Portfolio dashboard: needs-attention list, portfolio trend, latest activity across every community
- Cross-community reviews and leads pages
- 10 logins. Done-for-you setup, full walkthrough, videos and email support.
How the map scan allowance works: one map scan is one search term across one community’s 11 by 11 map (10 miles across), once. Census Watch maps are scanned monthly, Full Census every two weeks, Waitlist every week, on a day and hour the Census Mastery team sets, so the map is managed for you. Three Full Census communities with 8 terms use about 52 scans a month; seven Waitlist communities with 10 terms use about 303. When the month’s scans are used, scheduled scans pause until the first of the next month. Nothing is charged extra.
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| What you get | Census Watch $79 | Full Census $147 | Waitlist $297 |
|---|---|---|---|
| Communities | 1 | up to 3 | 7 included, then $35 each, no limit |
| Logins | 1 | 3 | 10 |
| Reputation audits (score, listings, reviews, competitors) | monthly | weekly, every two weeks or monthly | weekly, every two weeks or monthly |
| Directories monitored | 150+ | 150+ | 150+ |
| Competitors tracked per community | 5 | 5 | 5 |
| Report Card page and report emails | unlimited recipients | unlimited recipients | unlimited recipients |
| “Deal with this” complaints and low reviews | |||
| Map rank tracking: search terms per community | 3 | 8 | 10 |
| How often the map is scanned (every term, every community) | monthly | every two weeks | every week |
| Map scans a month | 40 | 60 | 310 (+45 per extra community) |
| Who-ranks-here and competitor profile snapshots | |||
| AI search visibility (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews) | 1 check a month per community, up to 20 prompts | 2 checks a month per community (every two weeks), up to 20 prompts | |
| Google Search (Search Console): clicks, showings, position, pages, searches, target searches with your town; 30, 60 or 90 days against the period before | daily | daily | daily |
| Google Analytics: visits, real users, new users, engaged visits, call clicks, form fills, sources, devices, towns, landing pages; 30, 60 or 90 days against the period before | daily | daily | daily |
| Reviews inbox: reply by hand and post to Google | |||
| HIPAA-compliant AI-written review replies | |||
| Review requests by email | unlimited | unlimited | |
| Review requests and two-way texting by SMS | 200 texts a month | 500 texts a month | |
| A direct review link for every site you are listed on, and the printable QR card | |||
| Family surveys and contact lists | 12 surveys, 40 lists of 5,000 per community | 12 surveys, 40 lists of 5,000 per community | |
| Lead pipeline (CRM) with public enquiry form | |||
| Reviews widget for your website: a corner badge or a roller in four looks, reviews from every site with their logos, you pick the reviews | |||
| Website tracking: page views, visits, call clicks and form fills, where each came from down to the ad campaign, and every enquiry from your website landing in your pipeline | |||
| Market scan and up-and-comer alerts | monthly | monthly per community | monthly per community |
| Who is paying for ads in your market, and what a click costs | |||
| Google Business Profile health, performance, posts, photos and videos | health every two weeks, performance daily, posts on the calendar | health every two weeks, performance daily, posts on the calendar | health every two weeks, performance daily, posts on the calendar |
| Battle Plan | |||
| Portfolio dashboard across communities | |||
| Onboarding | set-up guide and videos | done-for-you setup, then full walkthrough | done-for-you setup, then full walkthrough |
| Support |
They sell to roofers, dentists and pool cleaners too. We only sell to you.
Every tool below is a serious product. Every one of them will also take a roofer’s money, a car dealer’s money, and a dentist’s money, and their features are built for that whole crowd. Not one of them audits the senior living directories your families read. Not one of them tracks what AI engines say about you below an enterprise contract. And every one of them costs more. Prices and features verified September 2026 from the vendors’ own pages and dated third-party listings; they change, and we re-check every 90 days.
Scroll to the right to see more data
| Feature | Census Mastery | Birdeye | Podium | Reputation | Opiniion | ReviewTrackers | NiceJob | GatherUp | Widewail |
|---|---|---|---|---|---|---|---|---|---|
| Built only for senior living | Yes | No | No | No | Partial (multifamily and student housing too) | No | No | No | No (auto and multifamily) |
| Entry price per month | $79 (1 community), $147 (3) | ~$299 per location, annual contract1 | ~$399 per location, annual contract2 | $80 per location, annual, sales-led3 | from $99 per property plus $249 setup4 | ~$89 per location, annual5 | $75 flat6 | $99 single, $60 per location multi7 | $500 per location8 |
| Contract | Monthly, cancel any time | 12 months, 8 percent fee at renewal1 | 12 months, auto-renew2 | Annual3 | 12 months reported4 | Annual5 | None6 | Flexible7 | Monthly8 |
| Setup or onboarding fee | None (done-for-you setup on Full Census and Waitlist) | $500 to $1,500 per location reported1 | 10DLC fee $5 per location, phones $5002 | Not published | $249 per property4 | Not published | $199 for website add-on only6 | None published | None8 |
| Senior living directory audit (A Place for Mom, Caring.com, Seniorly, SeniorAdvisor) | Yes, all four plus 150 more | Not verified | No | No (page names UK regulators, no US senior directories) | Marketing claim, not verified | Partial (A Place for Mom and Caring.com only) | No | No | No |
| Reputation score, 0 to 100, senior-specific measures | Yes, 7 measures | Birdeye Score (general) | Not verified | Rep Score, 100 to 1,000, general | Not verified | Not verified | No | No | Yes (general) |
| Automatic competitor discovery with identical audit | Yes, 5 per community | No (benchmarking, you supply them) | Not verified | Add-on, you supply them | Not verified | Essential tier, you supply them | Partial (Pro) | Not verified | Not verified |
| Google Maps geogrid rank tracking | Yes, included | No | No | No | No | No | No | No | No |
| AI search visibility (ChatGPT, Gemini, Perplexity and more) | Yes, included from $147 | Enterprise tier only, not verified | No | Not verified | No | No | No | No | No |
| AI-written review replies | Yes, included from $147 | Yes (higher tiers) | $99 a month add-on2 | Yes | Yes | Partial | Pro plan only | Partial | Managed service |
| Review requests by text | 200 a month (Full Census), 500 (Waitlist), included | Yes, carrier fees on top1 | 250 bulk messages (Core)2 | Yes | Unlimited (per their page)4 | Yes | Yes | 300 credits per location7 | Yes |
| Family surveys with low-score alerts | Yes, included from $147 | $100 a month add-on1 | Pro plan only2 | Surveys tier, $150 per location3 | Second tier and up4 | Not verified | NPS on Pro | Yes | Yes |
| “Could not verify” honesty policy | Yes, never guesses | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified |
| Other businesses at your address flagged | Yes | No | No | No | No | No | No | No | No |
| Complaint results on page one of Google flagged | Yes | Partial | No | Partial | No | Not verified | No | No | No |
| Lead pipeline (CRM) included | Yes, on every plan from $79 | No (messaging inbox instead) | No (inbox instead) | No | Lead nurturing, second tier | No | No | No | No |
| Free trial | No, 30-day money-back guarantee | Social module only1 | None published2 | None3 | 30 days4 | Yes5 | 14 days, no card6 | Yes7 | Demo8 |
- Birdeye: pricing not published on birdeye.com; $299 entry plan, $349 Growth, $449 Dominate per location per month on annual contracts, plus reported onboarding, add-on and renewal fees, per third-party pricing analyses observed March to August 2026.
- Podium: Core $399/mo, Pro $599/mo (podium.com/pricing, checked Oct 21, 2026).
- Reputation: published card at reputation.com/pricing, $80 Rep Core, $115 with Pulse, $150 with Surveys, per location per month billed annually, every plan routes to sales; observed September 23, 2026.
- Opiniion: opiniion.com pricing FAQ, from $99 a month per tier plus $249 per property setup, observed September 2026; one-year contract reported in Capterra reviews.
- ReviewTrackers: G2 listing “starting at $89 per location per month,” billed annually, observed 2026.
- NiceJob: nicejob.com pricing, $75 Reviews and $125 Pro, no contract, observed July 26, 2026.
- GatherUp: gatherup.com pricing, observed 2026.
- Widewail: widewail.com/pricing, $500 Core and $750 Pro per location per month, observed 2026.
- All competitor marks and names belong to their owners. “Not verified” means the feature was not found on the vendor’s public pages as of the observed date, not that it does not exist.
The honest column. Birdeye and Podium have a unified messaging inbox, webchat and payments. Weave has a phone system. Widewail writes your replies with a human team. Yext pushes your listing to 200 publishers. If you need those, buy those. Census Mastery does not do them, and we would rather tell you than sell you.
What none of them do. Audit the senior living directories your families actually read. Score you against the five communities that show up in your own Maps results. Show your rank on a map of your town. Track what ChatGPT and Gemini say about you. Tell you “could not verify” instead of guessing. Flag the rehab center using your street address. And do all of it for $147 a month with no contract.
No free trial. Something better.
Every plan carries a 30-day money-back guarantee. Not worth it? Ask for a refund within 30 days. Read our terms for the details.
What is senior living reputation management?
Will this work for a six-bed home?
I do not have time for another dashboard.
Does it work for nursing homes, independent living and home care?
Is this reputation software or senior living census management software?
Can you promise me more reviews or a higher ranking?
Find out what the last family saw.
Pick a time and we will run your community’s Census Score with you on the call: your number, your three closest competitors, and the three plays that matter most. The report is yours whether you sign up or not. Senior living reputation management, done for you, from $79 a month. Works for assisted living, memory care, nursing homes, independent living and in-home care.
See my Census ScoreFree. No card. 20 minutes.
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Your score is read from public pages and Google. The only family details we hold are the enquiries and leads in your own pipeline.