Reputation audit and score
Your reputation, scored out of 100. Every number linked to where it came from.
Census Mastery finds your community on Google, Apple Maps, Yelp, Facebook, Nextdoor and 150 plus senior living directories, checks every listing for the right name, address and phone, and turns what families can see into one number you can move.
See my Census Score| Measure | Points |
|---|---|
Google rating 4.9 stars on Google; 4.8 or higher earns all 35 points | 35 of 35 pts |
Google review count vs competitors 15 reviews vs competitor median 71 | 1.6 of 15 pts |
Newest Google review 392 days ago; under 30 days is full marks | 0 of 15 pts |
Directory coverage Listed on 7 of 16 directories that matter | 6.6 of 15 pts |
Average directory rating 4.8 stars across A Place for Mom, Caring.com, SeniorAdvisor | 10 of 10 pts |
Owner replies to reviews 80% of the last 10 Google reviews have a reply | 4 of 5 pts |
Clean page 1 for your name No complaint-type results on page 1 | 5 of 5 pts |
Illustrative sample data in the Census Mastery interface.
What the audit checks
A family does not read one site. The average person uses six before deciding. So the audit reads every one of them: the senior living directories (A Place for Mom, Caring.com, Seniorly, SeniorAdvisor, U.S. News Senior Living, Assisted Living Near Mom, FamilyAssets, SeniorHomes, Care.com and 140 more), the map and review sites, the referral networks, the associations and the employer review sites. For each one it records whether you are listed, whether the listing is claimed, the rating, the review count, the newest review, and whether the name, address and phone match your Google profile.
- Missing listings, so you know which directories a family cannot find you on
- Unclaimed listings, so a competitor or a directory is not writing your story for you
- Wrong name, address or phone, which confuses Google and families alike
- Other businesses at your address, a known way search results get polluted
- Complaint-type results on page one of Google for your name
The seven measures, and why they are weighted the way they are
- Google rating, 35 points. It is the first thing every family sees. 31 percent will not consider a community under 4.5 stars.
- Review count versus competitors, 15 points. 47 percent will not consider a business with fewer than 20 reviews, and families compare you to the home next door, not to a national average.
- Newest review age, 15 points. 32 percent want to see a review from the last two weeks. A 392-day-old newest review reads as a closed business.
- Directory coverage, 15 points. If Seniorly lists your three competitors and not you, you are not in the running for that family.
- Average directory rating, 10 points. A 5.0 on A Place for Mom is worth showing off.
- Owner reply rate, 5 points. More than half of reviewers now expect a reply within a day. Silence reads as absence.
- Clean page one, 5 points. A “complaints” result next to your name ends the search.
Source: BrightLocal Local Consumer Review Survey 2026.
Honest numbers, or no numbers
Some directories block automated reading. When that happens, Census Mastery shows “not readable.” When a listing exists but the rating cannot be confirmed, it shows “could not verify.” It never fills in a guess, and it never scores a zero for something it could not see. Every figure on your Report Card links to the live page it was read from, so you, your owner or your regional director can click through and check. We built it this way because a reputation tool you cannot trust is worse than no tool.
Rebuilt on your schedule
Starter re-audits monthly. Monitor and Premium re-audit weekly, every two weeks or monthly, your choice, plus on demand. Every audit records the change since the last one: score, rating, review count, coverage and flagged results, with up and down arrows, and a month-by-month trend line so you can see the effect of the plays you ran.
| Census Score | 58 → 62 | ▲ +4 |
| Google rating | 4.9 → 4.9 | no change |
| Google reviews | 13 → 15 | ▲ +2 |
| Directories listed | 6 → 7 of 16 | ▲ +1 |
| A Place for Mom reviews | 5 → 4 | ▼ −1 removed |
| Flagged results | 1 → 0 | ▲ cleared |
Illustrative sample data in the Census Mastery interface.
Why it matters
A referral from a discharge planner is a name on a piece of paper. Before that family calls you, they will search. The audit shows you what they will find, before they find it.
Eight jobs. One login.
“Absolutely reliable reporting and extremely detailed insights. Census Mastery has helped us maintain a census over 90 percent for five years.”
President, Sunny Hills Assisted Living, Florida.
Find out what the last family saw.
Enter your community and we will run your first Census Score. You will see your number, your five closest competitors, and the three plays that matter most, inside ten minutes of signing up. Senior living reputation management, done for you, from $79 a month.
30-day money-back guarantee. Cancel any time. Your data is read from public pages; we collect nothing about your residents.